Reimagining and rebranding the landmark Dubai International Award for Best Practices



Strategic Branding · Concept Development · Marketing Strategy · Digital Marketing Campaign · Copywriting · Video Development

In partnership with

Design partnership

Building A Better Future

We were approached to help with the strategic branding redevelopment of the prestigious Dubai International Award for Best Practices, established in 1995 under the directive of the late Sheikh Maktoum Bin Rashid Al Maktoum and created in partnership with UN-HABITAT and Dubai Municipality. With $1M in prizes to be awarded at Expo 2020 Dubai to recognize global innovative practices that have made a positive impact; and continue to improve the quality of people’s life leading to the cities of the future.

In collaboration with Sia Partners, our task was to take a legacy brand and strategically refresh the whole brand experience. From redesigning the visual identity to developing the language and managing an effective digital campaign to reach target audiences.