Branding and positioning a new online plaform, dedicated to Halal dining



Research · Workshops · Design Thinking · Brand Strategy · Branding · Positioning · Visual Identity · Digital & Print Communications

Halal Gems is an online portal dedicated to halal dining. What makes it different to others is the target audience: Muslim millennials.

We had the understanding that a large segment of this target audience not only appreciate halal food, but consider themselves to be foodies, and have high expectations when it comes to digital experiences and design. We were tasked match this high calibre of design to multiple facets of the online presence; website, social media and a new digital magazine.

“Halal Gems Magazine now has 40,000 subscribers after only two issues. Issue 2 was downloaded over 1,000 times in the first six hours of being released. We know that the beautiful brand has a lot to do with that. I would recommend Peter and his team for anyone who wants to create a timeless, innovative and beautiful brand.”

– Zohra Khaku
Founder, Halal Gems

Rank on Google Play UK
magazine subscribers
strong social community
app store in 18 countries