Branding and positioning a new online plaform, dedicated to Halal dining



Research · Workshops · Design Thinking · Brand Strategy · Branding · Positioning · Visual Identity · Digital & Print Communications

The challenge: Creating an online halal food guide that appeals to a younger generation of Muslim foodies looking for exceptional food experiences.

Halal Gems is an online portal dedicated to halal dining. What makes it different to others is the target audience: Muslim millennials.

We had the understanding that a large segment of this target audience not only appreciate halal food, but consider themselves to be foodies, and have high expectations when it comes to digital experiences and design.

“Halal Gems Magazine now has 40,000 subscribers after only two issues. Issue 2 was downloaded over 1,000 times in the first six hours of being released. We know that the beautiful brand has a lot to do with that. I would recommend Peter and his team for anyone who wants to create a timeless, innovative and beautiful brand.”

– Zohra Khaku
Founder, Halal Gems

Rank on Google Play UK
magazine subscribers
strong social community
app store in 18 countries