Concept Development • Layout & Design • Artwork Production
Established in 2009 in Sydney Australia, Islamic Sciences & Research Academy (ISRA) is a non-profit community organisation that Provides Islamic education that is compatible with tradition and conducive to a contemporary context.
Tapping into the values of the organisation, we chose to highlight the themes of Islamic Tradition and the Australian Context. The concept took common visual motifs of Islamic culture—geometric tiling, repetition and Arabic calligraphy—and overlayed them with imagery of native flora commonly seen in the backyards of the people who live in Sydney. This approach moved imagery beyond the touristic symbols normally associated with Sydney like the Sydney Harbour Bridge or Opera House to something that felt much more local. Something that was more home than postcard.
© 2019 Studio Zileej.