Through our process guided by design thinking, we design with purpose for cross-cultural audiences.

Our design team is lead by our Design Executive Officer Peter Gould, a globally respected creative leader with over 15 years experience serving clients.

From Halal Pharmaceuticals to Modest Fashion. Games & Apps to Tech Startups.

Our experience spreads across many segments of the Islamic Economy. From big global brands to local startups and communities.


Brand Strategy

Identity & Design

Product Development

Creative Direction

Experience Design

Marketing & Social

Innovation Consulting

Digital Design

01. Understand

Understanding your vision, audience, team, and competitors through human-centred research.

02. Clarify

Crafting your story and big-picture directions. Clarifying your strategy and solutions.

03. Ideation

A cyclical and collaborative stage, starting with pencil and paper. Stages of prototyping, feedback and user testing until we arrive at viable solutions.

04. Build

Building a close to market-ready version with investable potential.

05. Grow

Crafting a marketing strategy and ongoing campaigns to help grow brand awareness and build your tribe.

“It is exciting to see the Zileej team in action, applying their creativity and design thinking to challenges unique to the Islamic Economy for brilliant outcomes.”

Abdur Rahim Ghulam Nabi – Senior Advisor Finance and Commercial Division, Dubai Airport Freezone Authority (DAFZA)