Through meaningful projects & products, we hope to enable a brighter, more representative future.

Our design team is lead by our Design Executive Officer Peter Gould, a globally respected creative leader with over 15 years experience serving clients.


We focus on meaningful clients partnerships & and brands making positive change.

Our clients range from $100m startups to governments, from community projects to the UN.

Design Thinking

Understanding audiences through research. Discovering where, how and what to design. Framing the right problem to solve by developing a meaningful design brief.

Brand Development

Using strategic process to design, iterate and launch a brand. Memorable visual identity & graphic design. Emotionally connecting to audiences through compelling content. Creative production, content, communication and marketing assets across print, digital & social.

Product Innovation

Explore and develop meaningful new products, physical & digital. Games & integrated creative experiences. Entrepreneurship & workshops.

Through our process guided by design thinking, we design with purpose for cross-cultural audiences.

01. Understand

Understanding your vision, audience, team, and competitors through human-centred research.

02. Clarify

Crafting your story and big-picture directions. Clarifying your strategy and solutions.

03. Ideation

A cyclical and collaborative stage, starting with pencil and paper. Stages of prototyping, feedback and user testing until we arrive at viable solutions.

04. Build

Building a close to market-ready version with investable potential.

05. Grow

Crafting a marketing strategy and ongoing campaigns to help grow brand awareness and build your tribe.

“It is exciting to see the Zileej team in action, applying their creativity and design thinking to challenges unique to the Islamic Economy for brilliant outcomes.”

Abdur Rahim Ghulam Nabi – Senior Advisor Finance and Commercial Division, Dubai Airport Freezone Authority (DAFZA)